McDonald’s Hong Kong has taken audiences back to where it all began, with a 10-minute micro-film that nostalgically recreates the opening of its first restaurant in 1975. Created together with partner creative agency, DDB Group Hong Kong, the film is the next instalment of the brand’s ongoing 50th anniversary celebrations.

With authentic period décor, original store design, 1970s uniforms, and meticulously recreated packaging, the film transports viewers to that pivotal opening day 50 years ago, told through the eyes of Hong Kong’s very first McDonald’s restaurant manager, ‘Manager Chu’. Based on the true story of opening day, it captures the excitement and uncertainty, as well as the brand’s early connection with the community.

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