DDB Group Hong Kong’s CEO Andreas Krasser started off as a research assistant at Innocean’s brand strategy team, where he garnered experience with proprietary tools and frameworks to define and measure brand equity for clients. Over the years, as he rose the ranks, Krasser harnessed the belief that communication and openness is key in management.

With this view in mind, he has been implementing initiatives specifically aimed at transparency and management accountability – especially when he took over the CEO title at DDB three years ago. The measures taken include monthly town hall gatherings to update the entire agency about current happenings, as well as an open-door policy, enabling any staff member to drop by his or any other management team member’s room for a chat at any given time.

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