Merlin Entertainments set to award its global creative account to Adam & Eve/DDB – DDB

Merlin Entertainments set to award its global creative account to Adam & Eve/DDB

Merlin Entertainments is to appoint Omnicom agencies both to its global creative and media accounts.

It is set to award its global creative account to Adam & Eve/DDB and its media business to OMD.

Both agencies will be supported globally by TBWA offices, including TBWA\Chiat\Day\NY, TBWA\Shanghai and incumbent TBWA\MCR. The appointments will be completed officially very soon.

The creative account was contested by Adam & Eve/DDB in a pitch against BBH London and start-up agency Ace of Hearts, which was founded by ex-Adam & Eve bosses Richard Brim and Martin Beverley, alongside former McCann chief executive Polly McMorrow. The creative pitches took place in mid-July, with a brief based on Legoland.

Read more here.

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