A year after the streaming giant introduced a variety of new service plans including a free, ad-supported tier, Netflix announced today it will welcome a handful of new ad formats across its 15 million subscriber base using popular programs like Squid Game and The Crown to attract more advertising dollars.

“Netflix has a unique challenge: How do they satisfy the need for measurable, innovative ad formats without degrading the premium contexts that drive advertisers there in the first place? 15 million subscribers is nice, but it’s not mass enough to satisfy straight reach goals for advertisers” said Michael Goldstein, Head of Communications Planning at DDB North America.

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