Midyear Outlook: Bold Predictions for the Next Six Months

As we enter the second half of the year, Ad Age asked industry leaders to share their thoughts on dominant topics, and what we can expect to trend in the months to come.

DDB Worldwide’s Global Chief Strategy Officer, Tomas Gonsorcik said: “It would be refreshing to see agencies and holding companies focus on building cultures and environments that nurture transformative creative breakthroughs… It is only in an inclusive, empowering, and emotionally-safe creative environment where true breakthrough thinking can happen.”

adam&eveDDB US NY Managing Director, James Rowe, shared: “As advertisers and brand owners, let’s continue to find, support, and champion new and rising talent, rather than hanging on the coattails of big names.”

When considering the importance of cultivating a strong company culture, whereby employees have the freedom to take risks, the latter half of 2024 for DDB will see the strengthening of foundations with the exploration of new territories.

Continue reading in Ad Age here.

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