Miller Lite and New Balance Collide for First-Ever Beer Shoe
To celebrate Father’s Day (June 20), Miller Lite and New Balance have collided to create the first-ever beer shoe, the Shoezie from DDB North America. Coming together the Father of Light Beer and the originators of the Dad Shoe crafted the shoe-meets-koozie to keep your beer cool in a fatherly fashion.
Drawing from the iconic New Balance 624 Trainer, the limited edition Shoezie is made with material directly from New Balance shoes and is outfitted specifically for beer. The leather upper is supported by a rubber sole unit that help keep beers cool, supported, and comfortable.
“As The Original Light Beer, we are proud to celebrate all things beer and all things dad, and the Shoezie does just that,” said Sofia Colucci, Vice President of Marketing, Miller Family of Brands. “When we dreamed up the Shoezie, there was only one brand to bring it to life and that was the maker of the classic “Dad Shoe,” New Balance. Together we want to thank all dads out there for keeping the grass cut, grilling those perfect meats, agreeing to the family dog, and of course raising a Miller Lite, one can at a time.”
“The Shoezie brings together two brands that confidently celebrate their connection with dads,” said Jeff McAdams, Vice President of Global Marketing for New Balance. “New Balance and Miller Lite are excited to come together this Father’s Day to tip our hats to Dads everywhere and give them the opportunity to enjoy the day in comfort and in style.”
To celebrate the arrival of the Shoezie to life, Miller Lite selected real-life dads for a series centered around relatable dad settings. “As a dad myself, I know most dads do certain things, like watch TV standing up, keep the garage clean, sear a perfect steak, wear New Balance 624s, and drink Miller Lite,” said Ben Wolan, Executive Creative Director, DDB San Francisco. “We didn’t want actors because dads are already so good at doing what they do.”