Predictions for the Big Game with Paulo Junger

Super Bowl LIX is just around the corner, and adam&eveDDB New York’s Executive Creative Director, Paulo Junger is sharing thoughts and predictions on ads we will see this year. From celebrity endorsements, to AI, to social shopping targeting Gen Z, and the ever-present buzz around crypto, what will everyone be talking about?

Read Little Black Book’s piece here to see where your predictions match with others.

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