Roxana Memetea: “I see a shift towards more data-driven advertising strategies”

DDB Romania is the creative agency member of The Group, a leader in the communication industry in Romania.

Tribal Worldwide Romania, affiliated to the Global DDB & Tribal Network works in Romania with more than 40 local and global brands, while having the biggest social media department in a Romanian agency. You know what they say: the more, the more equally divided tasks are. BR sat down with Roxana Memetea, managing partner DDB & Tribal Worldwide Romania, and found out more about the agency’s past year, as well as her view on the marcomm industry and what to expect from 2023.

Read more here. 

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