Second Screen Staredown with adam&eveDDB and TWIX

Mars Wrigley’s TWIX is offering fans the chance to win TWO solid gold bars during the Big Game on February 9.

During ad breaks across the game, fans in the US can play Second Screen Staredown by holding their gaze on their phone. The phone’s camera will track their eyes, and the longer they stare, the more entries they earn, all in an attempt to win the grand prize: two solid gold bars.

TWIX wants people to second screen during the big game’s ads because two is more than one.

Read more here.

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