DDB Chicago Launches ‘Legally Acknowledge the Rainbow’

Skittles is taking playfulness to the next level with “Legally Acknowledge the Rainbow”- a bold new Mars Wrigley campaign from Team OMC (DDB Chicago & Critical Mass) to promote Skittles POP’D. But before you crunch, you must sign a real legal document, packed with Skittles-inspired Easter eggs, including a vision test (because we know Skittles lovers never miss a detail).

The fun kicks off this week and runs through April 6 exclusively on social, featuring an official Snapchat tongue-signing filter to make things official.

Get the full scoop in Ad Age here.

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