Skittles’ #RealHorror Campaign makes Adweek’s pick for top Halloween work in 2022!

In lieu of our regular Marketing Morsels roundup, Adweek set out on a hunt to fill our metaphorical candy sacks with the most enthralling Halloween ad campaigns and stunts of the year.

Below are our top tricks—er, picks—for the best Halloween ad campaigns, product drops and brand stunts of 2022. But reader beware—you’re in for a scare. Monsters and mayhem lie ahead.

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