Starbursts goes vertical to promote its new Swirlers candy

In a new candy launch, Mars Wrigley takes the classic Starburst taste and stretches it to the next level. The long rope candy, named Starburst Swirlers Chewy Sticks, is reflected in its debut marketing campaign. Inspired by the candy’s shape and consumer attachment to their phones, the campaign entitled ‘Best Enjoyed Vertically’ takes landscape scenes and turns them 90 degrees for a vertical experience.

For more on the campaign and to watch the clip, head over to Adweek.

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