‘Tracking Bad Bunny’ team hopes Grand Prix win inspires people to find Puerto Rico – DDB

‘Tracking Bad Bunny’ team hopes Grand Prix win inspires people to find Puerto Rico

Benito Antonio Martínez Ocasio, better known to music lovers as Bad Bunny, may be a global superstar, but his fans know his heart remains in his native Puerto Rico.

And now that message has resonated loud and clear with the judges in Cannes, who selected Tracking Bad Bunny as the winner of the Grand Prix award in the Entertainment Lion for Music category.

Created in partnership between DDB Latina Puerto Rico and indie record label Rimas Music, the campaign picked up the top prize during the June 17 award presentation after what jurors described as a “heavily contested” debate.

Read more here.

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