U.S. Army introduces “What’s Your Warrior?” Campaign Created by Team DDB

The U.S. Army launched the “What’s Your Warrior?” campaign. Developed by Team DDB, the creative is intended to raise awareness about the more than 150 unique careers that the Army offers, far beyond combat roles. The creative features some of the breadth of the roles members of the Army can play, from scientific to communications positions. The campaign was created with Gen Z in mind.

Learn more about “What’s Your Warrior?” and see the creative in Campaign US.

Get in Touch

We collaborate with ambitious brands and people. We’d love to build something great with you.

Thank you
for your message.

We’ll get back to you within 1 business day.

Go Back

Cookie Preferences

We use cookies that are necessary to operate the website and provide you with the functionalities you requested. With your permission, we would also like to use cookies, including third-party cookies, to gather website analytics and statistics, such as via feedback polls, to improve your experience and to provide you with additional features (such as social media features).

You can revisit your consent choices at any time by returning to this preference centre and find out more about cookies by visiting our Cookie Policy.

Preferences successfully updated!