U.S. Army introduces “What’s Your Warrior?” Campaign Created by Team DDB
The U.S. Army launched the “What’s Your Warrior?” campaign. Developed by Team DDB, the creative is intended to raise awareness about the more than 150 unique careers that the Army offers, far beyond combat roles. The creative features some of the breadth of the roles members of the Army can play, from scientific to communications positions. The campaign was created with Gen Z in mind.
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