At DDB Worldwide, we believe creativity rooted in humanity is the greatest advantage a brand can have. Our Global Chief Strategy Officer, Tomas Gonsorcik, shares with Fortune how brands that consistently spark emotion—whether through major campaigns or quick social content—build what he calls an “emotional advantage.” In today’s fragmented, tech-driven world, that emotional edge translates into real business growth.

Tomas argues that creativity doesn’t just shape branding—it inspires culture, drives innovation, and builds confidence across entire organizations. As the creative canvas expands, so does its impact.

Watch the video here to hear why humanity is still the ultimate point of difference.