Juie Shah, Group Strategy Director, DDB Chicago is featured in WARC on how organizations, within the communications industry, can implement and use the unique cognitive strengths within diverse teams in order to address business challenges. Juie notes that the agency model is rapidly changing and in a world of evolving client needs, tech and talent, the industry needs to recognize this remarkable metamorphosis and adapt accordingly.

Juie acknowledges: “Diversity isn’t just the wrapper of the individual but the resulting cognitive diversity of the total cohort, and research has shown us time and again that diverse companies deliver better business results. Utilizing diverse skill sets and activating personal strengths against business needs will become imperative for the evolution of the advertising industry. There will be a keener emphasis on excavating the talent’s strengths and turning them into a competitive advantage for the business.”

Read more here.