There’s an often-referenced notion in this industry that says creative agencies – while excellent for their clients – have a branding problem themselves. However, speaking with three of the biggest network agency’s brand building experts, it becomes clear that a killer marketing strategy is vital for rising above the noise as an agency, attracting the right clients, and ultimately, for growth.

“At the core, we are all in the industry of building brands and fuelling business growth,” says Donna Tobin, Global Chief Marketing and Communications Officer at DDB Worldwide. “So I think it’s important to ensure we are also focused on building our own agency brand to fuel growth and fame.”

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