DDB Paris | Tag Heuer

Insight:

TAG Heuer Carrera is the ultimate racing watch. It was designed by Jack Heuer himself in 1963 and inspired by the Carrera Panamericana, an extremely dangerous road race in Mexico. Some of the greatest drivers in history have worn it.

The collection has so much history it would have been easy to cling to the past. But Carrera has a different mindset. A pioneering one. It’s always been about breaking new ground and pushing the limits.

In a watchmaking world that’s all about heritage and savoir faire, DDB Paris chose to celebrate 60 years of Carrera with an entertaining short film full of action, humor, and of course, racing.

Impact:

The “Chase for Carrera” campaign reached a wide audience as soon as it was launched: 10 days after the launch, there were 5.5 million views on YouTube and 20.1 million views on Instagram.