Everything you need to rob a store – except visibility

DDB Peru | Verisure


Verisure is one of the most effective security systems on the market today because it blocks vision in just 16 seconds.

To test its security level, DDB Peru designed “The Perfect Plan” to rob stores using details of different floorplans. Targeting businesses protected by Verisure alarms, the agency created several plans and published a step-by-step guide exposing passwords, security cameras and escape routes at the entryway of each business.

We dared to put our customers at risk, yet no one dared to rob them.


Campaign results included:

· 0 robbed Businesses

· Top of mind alarm systems in Perú

· Most recommended alarm company in the country

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