NZ Tourism

A tourism campaign that does the most and shows the least

DDB New Zealand | NZ Tourism


Aotearoa New Zealand. A land hidden beneath a long white cloud. One of the hardest places on earth to get to. Not a place for the tourist. But the pākiki. The curious.


DDB New Zealand’s campaign is already proving a huge success. Preference for New Zealand as a result of our campaign is the highest Meta has ever seen in the travel category.

1.2 thousand pieces of earned international media coverage. 803 million impressions. 590% increase in visits to one month from launch with 1.6 million unique visits.

Crucially, we’ve seen our decision to target high-quality tourists pay off. Arrivals are recovering in all key markets, with Australia recovering strongly to 74% in October 2022, but near 100% of spending.

Today’s holiday-makers are contributing more to our economy than ever with a 9.2% lift in dolar-value per visitor vs 2019.134M video-views, 1.3M website visits and 195k referrals to tourism operators. Over 4M Chinese visitors and 110K Australians (our two key markets) are currently actively considering a holiday in Aotearoa. Showing less is more it seems.

Cookie Preferences

We use cookies that are necessary to operate the website and provide you with the functionalities you requested. With your permission, we would also like to use cookies, including third-party cookies, to gather website analytics and statistics, such as via feedback polls, to improve your experience and to provide you with additional features (such as social media features).

You can revisit your consent choices at any time by returning to this preference centre and find out more about cookies by visiting our Cookie Policy.

Preferences successfully updated!