NORD DDB | McDonald’s

Insight: 
Swedes think big companies are bad. But being big has its advantages. Because when a small brand changes its produce, decide to hire more employees, invest in sustainable initiatives or contribute to charity, the effects are important but limited. But when McDonald’s, Sweden’s biggest fast food chain, decide to put its scale behind issues important to Swedes, the positive side effects for people and society are huge. That’s why McDonald’s are Big enough to make a difference.

Impact: 
With +20 campaigns that have strongly influenced brand perception and visit intent, McDonald’s saw more than 65 consecutive months of visit and sales growth. Sales per restaurant has increased by 46% since the launch of the platform, and the market share has increased from 40% to 50%. In addition, the franchisees’ cash flow has increased by over 100%. And the long-term platform continues to deliver striking results for the business – helping drive sustained, profitable growth.