How-to electrify your Kombi in 20 easy steps

DDB New Zealand | Volkswagen

Kombi drivers are a passionate bunch. They own their cars for years and pass them down through generations. Once upon a time they were the poster children for progressiveness and a better world. Unfortunately, the Kombi is still a petrol car.

As part of Volkswagen’s push to a more sustainable future, we wanted to leverage the original spirit of flower power and the Kombi, but to do that we needed to make a change to the Kombi itself.

The Greenprint is an open-source set of plans that anyone can use to turn their Kombi into an electric vehicle (EV), in 20 easy-ish steps. We made an all-in-one kit, or owners could source the parts themselves with our approved list, at no additional cost.

The Greenprint has created a new avenue for Volkswagen to address sustainability, while connecting with a highly engaged group – fans of their heritage vehicles.

The Kombi Greenprint is the first set of plans ever created, but these are universal and now available in perpetuity. These plans have been downloaded over 2,000 times in a country with only 1,000 Kombis. Each vehicle converted saves, on average, 1.7 tons of carbon per year, and that doesn’t include the carbon cost of new cars that don’t need to be created when these existing vehicles are modernized.

Zero new vehicles were sold as a result of this campaign, as intended.

Cookie Preferences

We use cookies that are necessary to operate the website and provide you with the functionalities you requested. With your permission, we would also like to use cookies, including third-party cookies, to gather website analytics and statistics, such as via feedback polls, to improve your experience and to provide you with additional features (such as social media features).

You can revisit your consent choices at any time by returning to this preference centre and find out more about cookies by visiting our Cookie Policy.

Preferences successfully updated!