NORD DDB | Telenor

Insight:
In the Swedish market telecommunications company, Telenor, works with the advertising concept “Människor Emellan” translated to “Between people.” Their mission is to bring people closer together through their service offerings. The brief was to create a brand activation to establish their mission and increase relevancy in the market.

Impact:
In a category with high competition and lack of interest among consumers, “Missed Calls” has gained widespread attention with almost two million in earned media reach. The campaign was met with a positive reception, earning several thousand downloads in just the first three weeks. Brand consideration and perception have increased significantly, proving that the campaign’s insightful, emotional message adds real value.