Corona Beer

Turning everyday venues into sunset viewing spots

DDB Peru | Corona

Insight:
“Rent Your Sunset” creatively capitalizes on the universal appeal of sunsets by transforming everyday venues into unique branding platforms for Corona. The core idea is to intervene in the windows of selected businesses to frame and highlight the sunset outside, essentially “renting” the sunset view and branding it with Corona.

This intervention allows patrons inside to experience the sunset as an enhanced, Corona-branded moment, promoting a daily ritual of enjoying a Corona during the sunset. This simple yet powerful visual modification aligns with Corona’s global identityassociated with relaxation and nature.

Impact:
“Rent Your Sunset” has a monthly reach of 800K people. It increased the Corona and Sunset association by 25%, garnered 100M impressions and a reach of 90K visits on the website.

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