Banco del Pacifico

Transforming the financial landscape for young Ecuadorians

Paradais DDB | Banco del Pacifico

Insight:
Due to the unstable economies in Latin American countries and the limited job opportunities for young people, many have turned to entrepreneurship in Ecuador. 90%of small businesses in this market come from young people.

Additionally, the surge in mobile gaming titles, such as Fortnite, Free Fire, andGenshin Impact, has expanded the gaming community beyond console owners.

These trends, coupled with Banco del Pacífico’s commitment to providing financialaccess to those in need, paved the way for Gamer Loan to become a reality. Gamer Loan transforms the financial landscape for young Ecuadorians, offering a novel approach to banking through their gaming accounts.

Impact:
Results from the campaign showed a 248% increase in loan requests with $282,956 pre-approved on first weeks of campaign. Now, 7 out of 10 young Ecuadorians can access a loan.

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